Mackay’s of Durness

It was an absolute delight to work with Fiona and Robbie to give their impressive boutique hotel a brand to match. Taking the stag as a strong emblem of the North West of Scotland we created a logo that worked wonderfully across web, print and merchandise. The print quality was hugely important and didn't disappoint. Fiona and Robbie are one of those clients that fits squarely into the friends of XY&Z category and if you ever want to get off the beaten track, we suggest you take a trip to Durness to stay at this fantastic residence.

The Request

Fiona and Robbie Mackay own, manage and operate a range of unique properties in the stunning wilderness around Durness, Sutherland.  Their existing website detailed a confused, ill-considered hotch-potch of weak brands. XY&Z were brought in to bring it all together.

The Idea

Simple, iconic, and premium were the recurring themes. We wanted to ensure that we gave this small team and boutique hotel feel to match the unique nature of the residences, a brand that combined city centre luxury with off the beaten track authenticity.

The Solution

Taking the stag as a strong emblem of the North West of Scotland we created a logo that worked wonderfully across web, print and merchandise. The print quality was hugely important and didn’t disappoint, using black foil on black pulp stock.

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