The One in Five Campaign

We got a Facebook message at stupid o'clock on a Sunday night. A friend of the company, Jamie Szymkowiak, had an idea and couldn't wait till the morning. He wanted to improve the representation of people with disabilities in Scottish politics and civil Scotland. He wanted our help, and we were delighted to offer it.

The Request

We got a Facebook message at stupid o’clock on a Sunday night. A friend of the company, Jamie Szymkowiak, had an idea and couldn’t wait till the morning. He wanted to improve the representation of people with disabilities in Scottish politics and civil Scotland. He wanted our help, and we were delighted to offer it.

The Idea

We quickly changed the emphasis from “20%” to “One in Five” so that we recognised the constituents as real people and not a statistic. From there is all begun to fall into place. We would use stark typography with a clear, clever fractional mechanism.

The Solution

Launching a brand, web and print materials in a week of solid graft, with a narrative that was direct, the cause enlisted hundreds of supporters within days, the support of Scotland’s governing part within the week and is well on the way to the stated objective of drawing cross party support within the first fortnight.

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