Tods Murray LLP

Working with one of Scotland's leading Law firms to freshen up the brand identity, print assets and event personality.

The Request

Despite being one of Scotland’s leading legal practices with a fairly young team profile, The Tods Murray Brand was often perceived as being fairly static, traditional and uninspiring. XY&Z wee brought in to change that.

The Idea

The original ‘3 Wickets’ brand was held as sacrosanct. We didn’t know what that meant, so we went ahead and  messed about with it regardless. It was important that the wickets worked for the firm, projecting energy, diversity and constant evolution.

The Solution

We maintained the strong shape  as a consistent canvas on which to project or wrap illustrative styles, geometric patterns and colours. The outcome created a range of identities, that allows each department to tailor print, web and event assets.

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