Argyll Financial is an old company that was in search of a fresh brand. XY&Z delivered a versatile, professional marque that delivered across print web and event assets.
Having assumed control of Argyll Financial Services, AF Principal, Iain Cairns, approached XY&Z to reinvigorate the brand in line with this rural based, but city facing financial services company.
We needed to look at the brand from the ground up, throwing out a previously uninspiring, local business style ident. We wanted to instil professionalism, ambition and real understanding of the value proposition.
The new Argyll Financial brand carries a fresh palette of colours, built up in an A shaped chevron that nods at a traditional argyll pattern. It has been executed over web, print and event assets to wide approval of both existing and new customers.