BeeksFX is a fast paced, rapidly growing enterprise. As a result they rarely sit still. Despite a successful rebranding less than year before, the company grew in asuch a way that it was necessary to rethink that approach. Beeks Financial Cloud was born, and they required a new identity to match the broader market.
BeeksFX is a fast paced, rapidly growing enterprise. As a result they rarely sit still. Despite a successful rebranding less than year before, the company quickly diversified and it became necessary to rethink that approach. Beeks Financial Cloud was born, and they required a new identity to match the broader market.
The brand borrows notes from the largest institutional players in global finance. A strong “B” marque uses embedded arrows that articulate the dynamic nature of the market and have a long term use in mind as the company continues to grow and diversify. This identity was brought to life by an over view animation that captured the principal benefits of this industry leading service.
Both the brand and animation were brought together on an eCommerce platform that sells institutional grade server access at a retail user platform. Using industry standard software, this was delivered under budget, on time and to wide spread praise from the client and partners alike.
