Category: Brand Project

MLM Solutions // Accomplish

By on March 11, 2015

The Request

After previously working with Chris Tait during his time at Tods Murray, XY&Z were commissioned to launch a new CPD initiative in the Financial Services Sector: MLM Accomplish. This was a larger undertaking in a sector unfamiliar with such events.

The Idea

The first decision we had to take was whether to align the brand or take a risk and develop something quite different. We chose to take a risk, opting for a sophisticated, slick brand, with complimentary illustrative style.

The Solution

This identity was launched with company-wide support. The brand sits comfortably across the range of materials required for this project, including print, web and event materials. The new brand is reflecting well on the parent company and almost 50 new business leads were generated in the first week following launch.

The One in Five Campaign

By on March 11, 2015

The Request

We got a Facebook message at stupid o’clock on a Sunday night. A friend of the company, Jamie Szymkowiak, had an idea and couldn’t wait till the morning. He wanted to improve the representation of people with disabilities in Scottish politics and civil Scotland. He wanted our help, and we were delighted to offer it.

The Idea

We quickly changed the emphasis from “20%” to “One in Five” so that we recognised the constituents as real people and not a statistic. From there is all begun to fall into place. We would use stark typography with a clear, clever fractional mechanism.

The Solution

Launching a brand, web and print materials in a week of solid graft, with a narrative that was direct, the cause enlisted hundreds of supporters within days, the support of Scotland’s governing part within the week and is well on the way to the stated objective of drawing cross party support within the first fortnight.

Argyll Financial

By on May 27, 2014

The Request

Having assumed control of Argyll Financial Services, AF Principal, Iain Cairns, approached  XY&Z to reinvigorate the brand in line with this rural based, but city facing financial services company.

The Idea

We needed to look at the brand from the ground up, throwing out a previously uninspiring, local business style ident. We wanted to instil professionalism, ambition and real understanding of the value proposition.

The Solution

The new Argyll Financial brand carries a fresh palette of colours, built up in an A shaped chevron that nods at a traditional argyll pattern. It has been executed over web, print and event assets to wide approval of both existing and new customers.

Tods Murray LLP

By on May 21, 2014

The Request

Despite being one of Scotland’s leading legal practices with a fairly young team profile, The Tods Murray Brand was often perceived as being fairly static, traditional and uninspiring. XY&Z wee brought in to change that.

The Idea

The original ‘3 Wickets’ brand was held as sacrosanct. We didn’t know what that meant, so we went ahead and  messed about with it regardless. It was important that the wickets worked for the firm, projecting energy, diversity and constant evolution.

The Solution

We maintained the strong shape  as a consistent canvas on which to project or wrap illustrative styles, geometric patterns and colours. The outcome created a range of identities, that allows each department to tailor print, web and event assets.

Mackay’s of Durness

By on January 30, 2014

The Request

Fiona and Robbie Mackay own, manage and operate a range of unique properties in the stunning wilderness around Durness, Sutherland.  Their existing website detailed a confused, ill-considered hotch-potch of weak brands. XY&Z were brought in to bring it all together.

The Idea

Simple, iconic, and premium were the recurring themes. We wanted to ensure that we gave this small team and boutique hotel feel to match the unique nature of the residences, a brand that combined city centre luxury with off the beaten track authenticity.

The Solution

Taking the stag as a strong emblem of the North West of Scotland we created a logo that worked wonderfully across web, print and merchandise. The print quality was hugely important and didn’t disappoint, using black foil on black pulp stock.

Wobbly Williams

By on January 30, 2014

The Request

Having previously identified this amazing cause using a popular children’s book character, the client wanted to move beyond the childlike logo to a more mature, polished brand, without losing the humour that characterised the charity.

The Idea

We maintained the bright colourway and we maintained the humour, but everything else was thrown out the window like an acme anvil. We wanted to create an iconic symbol that had relevance to the founder, Bryn ‘Wobbly’ Williams, one that he could exploit in print, web and merchandise.

The Solution

We now have a tremendously entertaining marque. Using a variety of methods to embed a ‘wobbly’ nature, Bryn and his team have an identity that seamlessly works across the full gamut of promotional channels he employs.

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