Category: Print Project

MLM Solutions // Accomplish

By on March 11, 2015

The Request

After previously working with Chris Tait during his time at Tods Murray, XY&Z were commissioned to launch a new CPD initiative in the Financial Services Sector: MLM Accomplish. This was a larger undertaking in a sector unfamiliar with such events.

The Idea

The first decision we had to take was whether to align the brand or take a risk and develop something quite different. We chose to take a risk, opting for a sophisticated, slick brand, with complimentary illustrative style.

The Solution

This identity was launched with company-wide support. The brand sits comfortably across the range of materials required for this project, including print, web and event materials. The new brand is reflecting well on the parent company and almost 50 new business leads were generated in the first week following launch.

The One in Five Campaign

By on March 11, 2015

The Request

We got a Facebook message at stupid o’clock on a Sunday night. A friend of the company, Jamie Szymkowiak, had an idea and couldn’t wait till the morning. He wanted to improve the representation of people with disabilities in Scottish politics and civil Scotland. He wanted our help, and we were delighted to offer it.

The Idea

We quickly changed the emphasis from “20%” to “One in Five” so that we recognised the constituents as real people and not a statistic. From there is all begun to fall into place. We would use stark typography with a clear, clever fractional mechanism.

The Solution

Launching a brand, web and print materials in a week of solid graft, with a narrative that was direct, the cause enlisted hundreds of supporters within days, the support of Scotland’s governing part within the week and is well on the way to the stated objective of drawing cross party support within the first fortnight.

Horsecross Arts

By on May 27, 2014

The Request

In a cultural context that is more often associate with old men and smoke filled country pubs, the Fèis Obair Pheallaidh youth traditional Scottish music  project stands out, and Horsecross Arts wanted a visual identity to reflect that

The Idea

We needed to steer the Perth based team away from stock photography of wisened old players and log fires. This meant creating an bright energetic identity and illustrative style that would leap out at prospective participants.

The Solution

XY&Z used a colour palette that was entirely foreign to other traditional music materials in the market, sketching out the instruments in an offset rough style. Coupled with clear layouts and accessible print materials, we helped recruit some of Scotland’s finest musical talent.

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