After previously working with Chris Tait during his time at Tods Murray, XY&Z were commissioned to launch a new CPD initiative in the Financial Services Sector: MLM Accomplish. This was a larger undertaking in a sector unfamiliar with such events.
The first decision we had to take was whether to align the brand or take a risk and develop something quite different. We chose to take a risk, opting for a sophisticated, slick brand, with complimentary illustrative style.
This identity was launched with company-wide support. The brand sits comfortably across the range of materials required for this project, including print, web and event materials. The new brand is reflecting well on the parent company and almost 50 new business leads were generated in the first week following launch.