The Blog
The Request
BeeksFX is a fast paced, rapidly growing enterprise. As a result they rarely sit still. Despite a successful rebranding less than year before, the company quickly diversified and it became necessary to rethink that approach. Beeks Financial Cloud was born, and they required a new identity to match the broader market.
The Idea
The brand borrows notes from the largest institutional players in global finance. A strong “B” marque uses embedded arrows that articulate the dynamic nature of the market and have a long term use in mind as the company continues to grow and diversify. This identity was brought to life by an over view animation that captured the principal benefits of this industry leading service.
The Solution
Both the brand and animation were brought together on an eCommerce platform that sells institutional grade server access at a retail user platform. Using industry standard software, this was delivered under budget, on time and to wide spread praise from the client and partners alike.
The Request
After previously working with Chris Tait during his time at Tods Murray, XY&Z were commissioned to launch a new CPD initiative in the Financial Services Sector: MLM Accomplish. This was a larger undertaking in a sector unfamiliar with such events.
The Idea
The first decision we had to take was whether to align the brand or take a risk and develop something quite different. We chose to take a risk, opting for a sophisticated, slick brand, with complimentary illustrative style.
The Solution
This identity was launched with company-wide support. The brand sits comfortably across the range of materials required for this project, including print, web and event materials. The new brand is reflecting well on the parent company and almost 50 new business leads were generated in the first week following launch.
The Request
We got a Facebook message at stupid o’clock on a Sunday night. A friend of the company, Jamie Szymkowiak, had an idea and couldn’t wait till the morning. He wanted to improve the representation of people with disabilities in Scottish politics and civil Scotland. He wanted our help, and we were delighted to offer it.
The Idea
We quickly changed the emphasis from “20%” to “One in Five” so that we recognised the constituents as real people and not a statistic. From there is all begun to fall into place. We would use stark typography with a clear, clever fractional mechanism.
The Solution
Launching a brand, web and print materials in a week of solid graft, with a narrative that was direct, the cause enlisted hundreds of supporters within days, the support of Scotland’s governing part within the week and is well on the way to the stated objective of drawing cross party support within the first fortnight.
The Request
Having previously identified this amazing cause using a popular children’s book character, the client wanted to move beyond the childlike logo to a more mature, polished brand, without losing the humour that characterised the charity.
The Idea
We maintained the bright colourway and we maintained the humour, but everything else was thrown out the window like an acme anvil. We wanted to create an iconic symbol that had relevance to the founder, Bryn ‘Wobbly’ Williams, one that he could exploit in print, web and merchandise.
The Solution
We now have a tremendously entertaining marque. Using a variety of methods to embed a ‘wobbly’ nature, Bryn and his team have an identity that seamlessly works across the full gamut of promotional channels he employs.
The Request
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The Idea
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The Solution
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